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Friday 16 December 2011

How consumers are interacting with brands on social media

Here is a link to an interesting article and infographic from aytm (ask your target market) about how consumers interact with brands on Facebook and Twitter.

Key takeaways:

74% Facebook users visit daily

58% Facebook users have 'liked' a brand

80% wants coupons, discounts and promotions, compared to 8% who want brand news and 5% who have questions....

32% get updates from their brands via social media, 27% via email marketing, 22% via traditional offline ads


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