Friday, 16 December 2011
How consumers are interacting with brands on social media
Here is a link to an interesting article and infographic from aytm (ask your target market) about how consumers interact with brands on Facebook and Twitter.
Key takeaways:
74% Facebook users visit daily
58% Facebook users have 'liked' a brand
80% wants coupons, discounts and promotions, compared to 8% who want brand news and 5% who have questions....
32% get updates from their brands via social media, 27% via email marketing, 22% via traditional offline ads
Key takeaways:
74% Facebook users visit daily
58% Facebook users have 'liked' a brand
80% wants coupons, discounts and promotions, compared to 8% who want brand news and 5% who have questions....
32% get updates from their brands via social media, 27% via email marketing, 22% via traditional offline ads
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