Tesco are experiencing a decline in sales after an uninterrupted period of growth spanning decades.
Is this merely a reflection of the tough economic climate, or is it saying something more about the underlying trends in our shopping habits?
A fascinating article in todays Guardian suggests that we are indeed changing our shopping habits meaning that the big weekly shop and the continued expansion of massive hypermarkets may be coming to an end.
Our food shopping habits are becoming more fragmented:
1) More people carefully research for the lowest price and are prepared to go from one supermarket to another for the cheapest item
2) More people shop daily from convenience stores
3) More people shop online (online shopping is +16% year on year - it is now worth £68.2bn)
4) More people "click and collect." This accounted for over 10.4% of shopping in the third quarter of 2011 (up from 7.4% in the previous quarter).
Our consumer behaviour is changing and the impact on the supermarkets and our local high streets will lead to a much altered retail landscape in the next few years.
How shops can ride this change remains to be seen.
Here is a link to the full article.
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