Most website owners at some stage will receive an email or phone call from an SEO (Search Engine Optimisation) company promising that they can obtain top rankings with Google etc.
That may or may not be the case.... I normally urge caution when my clients ask whether they should employ such a company.
My recommendations are better articulated in this excellent article by Paul Boag.
In summary, you can achieve the website's long term potential by:
1) Building your website for your users and not for search engines.
2) Focusing on writing good content that will encourage people to visit your website.
3) The best person to write this content is you or someone within your business. You know your business better than any external agency.
Yes, it is important that your website is built with the search engines in mind - that the metatags, keywords and code all work to improve your rankings - but this will only work properly if the content is good in the first place.
You can read the full article here.
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